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The world’s second largest economy is once again open for business.
February 27, 2023
By: Steve Katz
Associate Editor
The biggest recent industry development regarding China is the re-opening of its borders for business. Covid and the ensuing “zero-covid” lockdown policies imposed on the world’s second largest economy certainly wreaked havoc on business in the region, but that’s all about to change. Brian Klein, founder of strategic advisory firm Ridgepoint Global and a special contributor to the news outlet Grid, remarks, “To be sure, 2023 has started off with a bang. The economy rebounded in January, according to official Chinese statistics. The IMF (International Monetary Fund) has raised estimates for China’s GDP growth this year to 5.3% from 4.4%, though with a heavy caveat that 2024 may not look as rosy. And investors are pouring back into the region, eager to capitalize on new demand that will likely outpace the rest of the world. Overall, this is welcome news at a time when recession fears persist in the US and Europe.” In line with an overall economic rebound is growth in the packaging sector. According to research firm Mordor Intelligence, China’s flexible packaging market is expected to reach a CAGR of 4.3% over the forecast period 2022-2027. The rapid growth in demand from end-user industries such as food, pharmaceutical and medical, personal care, and household care is expected to create significant demand for flexible packaging products in China. According to the firm, “Despite the presence of a large base for packaging in the country, flexible packaging still recorded the most substantial growth and the fastest among all packaging types, driven by its low cost and many product advantages. Furthermore, the demand for frozen food in China is on the edge of further growth, owing to the government’s rapid development of food outlets and reduced tariff barriers on frozen food imports.” Increasing demand for convenient food packaging is also a major growth driver, Mordor Intelligence reports. “Better food quality, safety, and longer shelf life of packaged food are significantly in demand, resulting in an increasingly convenient packaging market,” the firm states. “Chinese consumers’ increasing inclination toward products containing fish, meat and vegetables, mainly retort-packed to keep them shelf-stable, is a factor driving the market. Moreover, ready-made meals have also gained popularity among consumers in the country.” Despite the recent uncertainty and complexities brought on by the pandemic, several label and packaging companies have been active, with plant openings and other strategic initiatives.
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